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Pokemon Go has made Augmented Reality Mainstream

posted Aug 8, 2016, 11:06 AM by Blog Poster   [ updated Aug 24, 2016, 10:47 AM ]
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Augmented reality was virtually unheard of before Pokemon Go. If you asked the average person on the street what augmented reality was they would probably think it was some sci-fi device from Star Trek. Now if you ask the average person on the street what Pokemon Go is they will most likely know. Thanks to the rapid success of Pokemon Go augmented reality has now been exposed to the mainstream audience and is no longer a small niche. While the AR mode in Pokemon Go is gimmicky at best, the exposure of it is what matters. A properly applied augmented reality system will allow its users to have a better experience. 

According to this article on adweek.com many new companies are investing in Virtual Reality. Already the weather channel uses a 3-D augmented reality map in partnership with State Farm. Porsche has unveiled a new augmented reality experience, allowing you to see the interior of a Porsche 718 Boxster inside of augmented reality. Users can even be inside the car as it drives around beautiful scenery. Even now if you own a newer car odds are you use augmented reality to back your car up without hitting anything. Augmented reality is growing.

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