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Ford uses Virtual Reality for Marketing

posted Aug 19, 2016, 11:38 AM by Virtual Augmented Reality   [ updated Aug 24, 2016, 9:26 AM ]
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Virtual reality has a lot of potential in marketing. Virtual reality is special in that whatever is happening inside of the virtual reality has 100% of the user's attention. The user is inside of that virtual reality and won't be distracted by things such as emails and phones. In addition virtual reality is an experience that many people hardly forget. When your brand supplies a person's first virtual reality experience the he will always remember the brand when thinking about his first experience with virtual reality. In addition if your product is something which is best experienced in person ranging from clothes to cars companies can give the customer a better representation of what the product is and looks like through VR.

Many car manufacturers have already started doing just that. Ford is taking VR advertising to a new level. Ford has created storytelling experiences using VR as the medium. These stories not only advertise the product, but they also engage the consumer. Instead of people seeing this as another commercial on television before the real show it is the real show. This provides content that the VR market is so desperate for. Ford's next VR story line launches in September and will focus on racing. Here is a YouTube 360 degree sample.

The virtual reality
race is on.
Get it now!

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